As the project's lead designer, I directed a team of three to craft a program of impactful instructional videos, aligning efforts with cross-functional groups in three different organizations. I edited initial sequences and guided editors to refine content, ensuring clarity and engagement for an audience of corporate sellers and executives.

Filming in a restricted corporate space presented logistical hurdles. Traveling to corporate headquarters, we secured footage in a C-suite venue under tight scheduling constraints, maintaining a polished executive image for high-visibility review by leadership. We also overcame technical challenges of video shot in and edited in different cities.

I spearheaded 30 bite-size videos (2–3 min) to enhance engagement and support self-paced learning. This intro video establishes credibility, building user trust and contributing to a successful training program for a discerning corporate audience. The program resulted in new collaborations for enterprise and business sellers, increasing revenue.